Advertising your business can feel pretty difficult at times. On the Internet, ads are everywhere; they scroll down the side of the page, they run across the top of the page, and they play before videos. Does anybody even notice them anymore? They’ve become so common that they’re not even very effective anymore. Television commercials are classic techniques that still work somewhat, but so many people have DVR now, that they’re not nearly as effective. You need something dynamic and eye-catching. Some great signage has always worked. When you put a sign on your building or hang a banner in a visible spot, eyes are drawn to it. However, eyes are only drawn to your banner if it’s bright and of high quality. That’s where your material comes in. For an outdoor banner designed to catch eyes, PVC is your best choice.
PVC is essentially a plastic material that does a pretty good job of mimicking a bunch of different materials. Because of its resilient, petroleum-based composition, it resists the effects of inclement weather very well. PVC is waterproof when it is tightly woven. It’s also tear-resistant and fade-resistant.
When you have an outdoor sign, you have to think about precipitation and sunshine. Precipitation, depending on where you live, can come in a bunch of different forms. Most of the world experiences rainfall fairly frequently. Other parts deal with snow, hail, and sleet. If you have paper or cloth signs, the signs will start to degrade pretty rapidly in the constant rain. Paper signs, if they’re not sealed with some kind of protective coating, will actually degrade in a matter of minutes. Often, cloth takes several soakings before it starts to fall apart. Whatever the case may be, these materials are not ideal for outdoor signage.
PVC, on the other hand, is water-resistant. It won’t fall apart in the rain. In addition to rain, you have to worry about sunshine. Sunshine isn’t as big a factor for the material itself, but it is important for the ink.
Ink is composed of three parts: the pigment, the solvent, and the glue. The very best printers in Adelaide use ink that resists fading, even in the harsh Australian sunshine. However, the pigments stick to certain materials better than others. Pigment actually binds to paper very well, but since paper is porous, that pigment tends to fade and vanishes when exposed to certain weather conditions. PVC is non-porous; therefore, it protects the ink better. Ink will not fade as quickly on a PVC banner.
Lastly, the signage itself has to be bright and engaging. That’s what the discussion of ink and material has been leading to. Your sign needs to be fade-resistant so that it does not start to look dull and uninviting. A torn sign also looks uninviting to potential customers. You want to make sure everything is in great condition for as long as possible. Great signs tend to attract customers to your business. Also, when done properly, signage actually serves as advertising that you only pay for once.