This is the age of the internet and online marketing. Many online marketing tools can help an enterprise to gain more customers organically. One of those tools is Search Engine Optimization strategies.
There are many strategies that a CTO can ask their in-house online marketers or their SEO service provider to implement on their official website as well as their e-store. But there are some SEO strategies that –
- Are easy to deploy
- Entail low upfront costs and
- Guarantee high returns on investment.
Some of them are mentioned in the sections below –
Generate Organic Leads And Funnel Online Traffic With Keyword Incorporation
Incorporating keywords into the landing page content of a website or e-store allows an entrepreneur to funnel online traffic to their online portal and generate leads in the process.
According to insights shared on this useful website, keywords act as digital magnets that redirect people when they are searching for services or products that the business in question offers or sells.
Hence, it is of paramount importance that every landing page of a website or e-store of an enterprise has content infused with keywords and key phrases with the highest rankings on tools like Google’s Keyword Planner.
Make Each Landing Page Of Your Website Rank On Search Engines With On-Page SEO
On-page SEO is the optimization of individual landing pages of a website or e-store for leading Search Engines like Bing or Google.
On-page SEO is carried out by SEO experts in the following ways –
- They would see to it that relevant, high-quality content is published regularly
- They would see to it that headlines, HTML tags such as title, meta, and headers as well as images used on the landing pages of the website or e-store are optimized as well.
With on-page SEO, leading Search Engines like Google would readily index each landing page of a website or e-store. In this way, the landing pages of a website or an e-store will rank high up in the first SERP (Search Engine Results Page) of Search Engines when queries are made about products or services that the business in question offers.
For more details, refer to this useful website.
Inculcate Confidence Among Clients With Off-Page SEO
Off-page SEO strategy is carried out by getting links from trustworthy and reputed sites and incorporating them into the landing pages of the official website or e-store of the business in question.
With the off-page SEO strategy, CTOs can inculcate confidence among their clients who in turn would spread the good word about the business to other prospective clients.
It’s a win-win!
Entrepreneurs must make sure that they are hiring an SEO service provider with years of experience and a stellar reputation. It is the only way to keep one’s hard-earned money (and time) from getting wasted on substandard SEO services.